![]() ![]() Today a compact SUV in terms of size, Ford marketing shows a very early example of promoting a civilian off-roader as a "Sports Utility" (the two-door pickup version). Developed as an off-road vehicle (ORV), the Bronco was intended as a competitor for the Jeep CJ-5, International Harvester Scout and Toyota Land Cruiser. Axelrad, with Lee Iacocca approving the final model for production in February 1964, after the first clay models were built in mid-1963. Frey in the early 1960s (who also conceived the Ford Mustang) and was engineered by Paul G. The idea behind the Bronco began with Ford product manager Donald N. ![]() It competes directly with the Jeep Wrangler as both a two-door and a four-door (hardtop) convertible.įrom 1965 to 1996, the Ford Bronco was manufactured by Ford at its Michigan Truck Plant in Wayne, Michigan, where it also manufactures the sixth-generation version. It is also offered as a full-size four-door SUV with a 16 in (41 cm) longer wheelbase. After a 25-year hiatus, the sixth-generation Bronco is now offered as a mid-size two-door SUV for the first time. For 1978, Ford enlarged the Bronco, making it a short-wheelbase version of the F-Series pickup truck the full-size Bronco competed against the Chevrolet K5 Blazer and Dodge Ramcharger.įollowing a decline in demand for large two-door SUVs, Ford discontinued the Bronco after the 1996 model year, replacing it with the four-door Ford Expedition followed by the larger Ford Excursion. Originally developed as a compact off-road vehicle using its own chassis, the Bronco initially competed against the Jeep CJ-5 and International Harvester Scout. The nameplate has been used on other Ford SUVs, namely the 1984–1990 Bronco II compact SUV and the 2021 Bronco Sport compact crossover. A sixth generation of the model line was introduced for the 2021 model year. ![]() The first SUV model developed by the company, five generations of the Bronco were sold from the 1966 to 1996 model years. The Ford Bronco is a model line of sport utility vehicles manufactured and marketed by Ford. ![]()
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